Whether large or small, the coronavirus pandemic has adversely affected all types of businesses worldwide. Travel restrictions have left several businesses without customers.
For that reason, many business owners have opted to close down their stores and look for alternatives.
For many entrepreneurs, this alternative involves switching to online-based selling. Even though physical stores are closed, their businesses have continued to thrive by doing transactions online.
And this means that the owners can market it and remain operational during the pandemic.
However, switching to an online-based business would present new challenges. Competition is stiff online because consumers are always faced with many products, ads, and alternatives in their social media feed and favorite websites.
So, to attract customers, you must implement the right marketing strategies online.
This guide walks you through some simple yet effective strategies to shape your marketing strategy after the pandemic.
But before diving into these tips, you first need to understand what marketing strategy is. Read on to get enlightened.
Marketing Strategy Defined
To begin, marketing is a process of sending promotional messages to consumers. It involves creating awareness of your products or services to prospects or future customers.
This can be through online or offline channels. Without marketing, no consumer will come to learn about the existence of your business.
A marketing strategy is a plan of executing your promotional or advertising strategies. It defines how you intend to reach your customers. In other words, a marketing strategy is a game plan for reaching your target customers and turning them into sales.
There are several benefits of developing a marketing strategy.
It helps understand your target customers, define your competition, and determine your unique selling position. And since consumers have changing habits and preferences, you need a good strategy to keep up with it.
Tips To Shape An Effective Marketing Strategy Post COVID-19 Pandemic
The coronavirus pandemic has impacted all walks of human life, including how they’re doing their shopping. Today, most customers utilize modern technologies and the internet to find information about products and shop.
Here are strategies to market your business post-coronavirus pandemic.
1. List Your Firm In Business Directories
With increasing competition, businesses are finding ways to boost their online presence. One of these is by listing their firms in business directories.
A business directory is an online platform that lists companies based on location and industry. It helps consumers search for products or services in a more targeted manner.
You can reap more benefits by listing your firm in a business directory.
These include enhanced online presence, improved local visibility, increased brand awareness, and being easily discovered. It’d be a good idea to list your firm in the most popular business directories to gain maximum exposure.
That said, you may reach more people listing your business on VAX3DOM.
2. Create Valuable Content
Content advertising has been one of the most effective marketing strategies for several years. And all indications show that it’ll continue to be in use even in the post-pandemic era.
Content marketing is a business promotional process that involves creating and sharing online materials like blogs and videos. It’s one of the best ways to improve website engagement and inspire curiosity among prospective customers.
Here, valuable means building useful content. Your online materials should be helpful to readers. In other words, users should find useful information in your content. Better yet, you can even tell them an interesting story!
Creating valuable content isn’t enough. It’d be a good idea to optimize it for search engine results. This is a practice of improving your content to help it rank high on search engine tools and become more visible.
When your content appears on the first pages of Google search results, most consumers would click and interact with it. This helps boost the visibility of your website and promote your business.
Optimizing your content for search engine results isn’t easy, especially if you’re unfamiliar with the process. But all you have to remember is to utilize the most relevant keywords of your business when creating your content.
These are words that would most likely be typed or searched by prospective customers online. It helps customers find your content when they search for content or products related to your business.
Apart from keywords, it’s a good idea to use simple language tailored to your target audience when creating your blogs. And when creating online videos, make sure they are entertaining enough to catch the attention of viewers.
3. Jumpstart Things On Social Media
People spend most of their time finding information, products, and referrals online. It, therefore, makes perfect sense to market your business on social media.
Social media marketing is the use of social media channels like Facebook and Instagram to promote your business. It helps boost your brands’ visibility and awareness.
It’s one of the best ways to increase your search engine rankings to help get more inbound traffic. However, you must choose a social medial channel that is most likely used by your target customers.
You also need to publish useful content on your social media accounts. This will help boost your engagement rate, thus allowing consumers to remain connected to you for the longest time possible.
4. Utilize Influencers
Utilizing online celebrities to advertise your business is known as influencer marketing. It’s a practice of using the most famous and influential people within your niche.
These people are not exactly Hollywood celebrities, but they are popular online and have a huge following. Their thousands of followers will usually check on them daily and even listen to their product recommendations.
This is how they can influence consumers’ buying decisions.
You can reap more benefits by including influencers in your marketing efforts. First, it helps improve brand awareness and reach.
Second, influencer marketing is one of the best ways to increase your business’s credibility and trust. Finally, it helps enrich your content strategy. This goes a long way in boosting your sales, allowing you to remain competitive.
5. Get The Best Marketing Software
Despite a good strategy, you might not enjoy the benefits of marketing if you’re not utilizing the best tools. Hence, it is a good idea to find modern marketing software.
These applications enable you to streamline your marketing efforts. They allow you to utilize fewer resources in terms of money and time to realize maximum results.
Customer Relationship Management (CRM) software is one of the most important tools to include in your post-pandemic marketing strategy. It enables you to manage your customers from a centralized place.
Having CRM software lets you collect customers’ data, thus allowing you to understand them better. This enables you to build buyers’ personas and personalize promotions and ads depending on their preferences.
Buyers’ personas are customer profiles. It contains details regarding your customers in terms of their location, interests, and contact details. Understanding your customers helps you provide personalized services, thus allowing more consumers to remain connected to you.
Another tool you need to add to your marketing strategy is a powerful communication software. It helps your marketing team share information and collaborate. Without proper communication, your marketing efforts might not bear any fruits.
However, do take note that there are various factors to consider when finding the best marketing tools. These include the cost, scalability, compatibility with your other existing programs, ease of use, and workers’ learning curve.
6. Prioritize The Customer Experience
The post-COVID-19 era is a good time to focus on customers’ experiences. This is the impression customers have regarding your business throughout their buying journey.
It’s what differentiates between a good and a bad company. Building a user-friendly website is one of the best ways to improve your customers’ experience. It involves allowing consumers to find information from your website with ease.
There are several things you can do to improve your website. One of these is by providing a search bar.
This tool allows consumers to type in a few keywords to have the required information displayed on a screen of a computer or phone. It ensures customers aren’t spending ages scrolling through pages to find information.
Apart from providing a search bar, you can ensure consumers find information from your website easily by optimizing it for voice search. This is a practice of allowing customers to record their voice instead of typing in keywords when searching for information on your business website.
Another effective strategy to boost customers’ experience is to improve the loading time of your web page. This is a practice of allowing your website to take the least time possible to display information.
If your website takes too long to load, most consumers will be disappointed and might move to your competitors. You can boost loading time by caching your website pages, reducing redirects, compressing images, and reducing the number of HTTP requests.
Some of the old marketing strategies, like the use of posters and billboards, are not very effective in the post-pandemic era.
Marketers are turning to online advertising to promote businesses. And it’s no doubt that businesses would continue to rely on these strategies in the near future.
As a marketer, it’d be a good idea to think of building a marketing strategy that can sustain your business today and even beyond the COVID-19 era. The guide above can help you get started.