4 Ways to Improve Your Mobile App Conversion Rate

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The world of e-commerce is booming. An estimated 148.2 billion apps and games were downloaded last year.

That’s a 3.9% increase from 2022. In the same year, more than 2.3 billion people bought at least one item from an online retailer. 

These impressive numbers are enticing business owners to launch their apps and dip their toes into the world of e-commerce. Yet, they fail to convince users to download their apps, make purchases, or sign up for membership plans they offer. 

Fortunately, there are several strategies you can adopt to improve your mobile app conversion rates.

We’ll discuss some of them in this guide. 

1. Optimize Your App’s User Interface

The user interface is the cornerstone of a successful mobile app. It can make or break the conversion rate.

Users are likely to abandon your app if it takes a lot of time to load or is difficult to navigate.

Consider optimizing your mobile app’s user interface. 

Make sure your app is easy to navigate and intuitive.

Keep the labels for menus and buttons clear and concise. Features that add no value to your mobile app must be eliminated.

That is because they slow down the app, causing your users to abandon it. 

Caching can significantly improve the app’s performance, reducing the load on the original data source.

Using a cache, a temporary storage space, to store frequently accessed data can speed up load times. 

The design of your app is also an important factor in determining its conversion rates.

Enhance your app’s visual appeal by using proper fonts, shades, images, and animation. Also, make sure the text is legible, and the colors are easy on the eyes. 

2. Take Advantage of Localization

Optimizing your app’s user interface won’t do much to improve the conversion rate if you don’t localize it.

Localization is the process of adapting your mobile phone app and its app store listing to different languages, cultures, and markets.

Don’t mistake localization for translating an app’s page and interface; it goes beyond that. 

Localizing your app will increase its visibility and improve its conversion rate.

People are more likely to engage with an app that is available in their native language. 

Make sure to adapt content, visuals, and features that resonate with the preferences, cultural norms, and sensitives of your target audience.

This will make the app appear familiar and relevant to them, leading to higher engagement and conversions. 

Offer localized content such as currency and relevant imagery.

This will result in a more personalized experience for users, increasing the possibility of conversion. 

Airbnb, a vacation rental marketplace, is one of the best localization examples. Due to its wide global presence, Airbnb has translated its content into dozens of languages—over 60, in fact.

The brand has also created targeted content marketing strategies for several markets worldwide. 

Airbnb, Netflix, Coca-Cola, Samsung, and Domino’s are some brands that excel in localization.

These brands, OneSky notes, have been successfully implementing localization strategies for the past few years to expand their business and gain a competitive edge. 

3. Avoid Intrusive Push Notifications 

There are countless advantages of push notifications. They keep users engaged, increase app open rates, drive user retention, and eventually improve the user experience.

However, you must use them strategically and sparingly. We say so because most app users find push notifications annoying. 

A significant portion of app users feel push notifications disturb them at the wrong time.

Thus, time them appropriately. A good way to ensure your app’s push notifications don’t appear intrusive is to send them according to your users’ time zones.

You can do this manually, but it will take a lot of time. Instead, consider using software that allows scheduling notifications by time zones. 

4. Make Your Call-to-Action Buttons Visually Appealing 

Positioning call-to-action (CTA) buttons strategically won’t help much if you don’t make them visually appealing. Your CTA button should be such that it attracts the user’s attention, enticing them to click on it. 

Your app’s CTA buttons should be slightly large to catch users’ attention.

Be sure to use contrasting colors to make them stand out. Red, green, and blue button CTAs perform the best. Use one of these in your apps.

The text should also be large and legible but not so large that it makes the rest of the content appear overwhelming. 

To wrap things up, improving your app’s conversion rate will lead to a better user experience, which will result in increased revenue. Following these strategies will help you attract new users and keep existing ones engaged.

Another thing that you can do to improve the conversion rate is to offer deals and discounts to lure your customers to buy from you. 

Also, be sure to analyze your app’s metrics and gather feedback from users to know what’s working and what isn’t. That way, you can tailor the strategies accordingly. 

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