Blogging and content marketing are becoming increasingly popular ways to market products and services. But video marketing is quickly claiming its place in the spotlight.
If you’ve been on the fence wondering if video marketing is right for your business, we’re here to help you make your mind.
But why is it essential to create video marketing statistics?
Even if you have started using videos, have you assessed if they are being used in the best way possible? Read this article to find the answers to these questions.
Here is a step-by-step video marketing guide to help you create the best statistics for your business.
5 easy steps to create the best video marketing strategy for your business
According to Cisco’s Visual Networking Index, 82 per cent of all internet traffic is derived through videos. This shows that people love to watch videos, and video marketing works for a variety of reasons.
Apart from the volume of video content that people consume, it’s also important to focus on quality. As per the video marketing statistics, 49 per cent of respondents would rather watch a video about a product than reading about it.
And it’s not just product videos, either. Video marketing is becoming more and more effective for business-to-business (B2B) marketing.
For example, the National Association of Realtors found that 88 per cent of consumers are more likely to purchase a home after seeing a video, and 73 per cent are more likely to contact a real estate agent after viewing a video.
However, marketing videos aren’t just about grabbing attention; they also need to be effective.
Here’s what you can do to build statistics that create captivating and compelling content:
Step 1: Identify your goals your requirements
Developing a cohesive marketing strategy might seem intimidating at first, but it is actually pretty simple. To get started, you’ll need to think about your goals and targets. When you develop your strategy, ask yourself:
- What do I want to accomplish?
- Who is my target audience?
- What do I want my customers to feel or do after they watch the video?
- What type of video will best accomplish my goals?
- How can I measure the impact of my video marketing?
In the crowded online world, it’s vital to get your message across in the shortest amount of time possible. By identifying your goals, you can get one step closer to creating robust statistics for your business.
Step 2: Understand your target audience
Every brand has a specific audience — the people who buy their products, use their services and are interested in them.
This audience, then, influences everything from what you write on your website and social media posts to what products or services you offer and what kind of music you play in your video ads.
To get the most out of video marketing, you need to first know this target audience. What are your customers looking for? Where will they find your content? Here are a few key pointers to keep in mind before starting:
- Develop a relevant tactic that aligns with your brand. Video marketing is versatile, so use it for advertising new products, promoting your company, or just engaging with customers.
- Keep your videos short. The attention spans of internet users are getting shorter, so keep your videos short and to the point. Less than 2 minutes is optimal, but 10-15 seconds might also do the trick.
- Create a video strategy that reflects your brand. Your customers will see your ads everywhere, so video marketers must identify how their brand looks online.
Step 3: Develop a storyline and plan your content ahead
Video marketing also allows you to tell a story. Customers prefer to view a video that tells a story. And by telling a story, your video content is much more likely to resonate with your target audience.
Furthermore, video marketing allows you to engage and build relationships with your customers. It gives you the opportunity to show your customers who you are and to connect with them on a deeper level.
Effective video marketing requires planning. Before you start shooting, map out a storyline that aligns with the goals of your brand.
What do you want your video campaign to achieve? If your goal is to drive traffic to your website, make the story relevant to your website.
If you’re trying to generate more sales, focus on the benefits of your products. If you’re trying to promote your brand, create some kind of story that defines your values.
The audience that you want to attract can help you focus the story. For example, if you’re targeting millennials, your storyline might have a different tone than if you’re targeting baby boomers.
Filming high-quality videos takes time and effort. Don’t try shooting a five-minute video in 10 minutes. Planning ahead and storyboarding your video can help you shoot better videos in less time.
Step 4: Choose the appropriate platform to upload your videos
Video marketing is one of the hottest trends in marketing today. To build a successful brand, however, requires more than just creating videos.
Creating a practice that will drive results means choosing an appropriate platform for uploading your videos. YouTube, Facebook, Instagram, Twitter, Snapchat, and Vimeo are a few major platforms businesses use to reach their target audience.
Deciding which platform is best for your video marketing strategy depends on several factors, such as your target audience, your budget, and your level of expertise.
The platforms you choose will determine the type of content you create, the tools and techniques you use, and your overall strategy. Here are the top 5 platforms to consider using to further your video marketing strategy:
Step 5: Keep an eye on your video metrics and customer feedback
Just like traditional marketing, video marketing depends on measuring results. By understanding analytics, you can optimize your video marketing strategy and ensure you’re hitting your target audiences.
Analytics can also help you learn more about your customers. Video analytics tools can gather data about viewers’ actions, such as where they clicked, how long they watched, and whether they forwarded or shared your video.
This information can help you determine what kind of video content works best for your audience and what types of videos you should create in the future.
Video marketing is a great way to connect with customers and prospects more emotionally while also providing educational content to help people make informed decisions.
In order to get the most out of video marketing, it’s important to have a strategy in place that identifies your goals for using these videos and the type of videos you want to create. It’s also vital to have a system to track your progress and analyse what works best.
With these five steps, you can develop an effective video marketing strategy for your business.
We hope you have found this article useful in developing a video marketing strategy. If you have any questions, please feel free to ask them in the comments section below.