Category: Marketing
For decades segmentation meant sorting customers into buckets by age and income or location and expecting the clusters said something useful about how people would actually behave. That approach …
The majority of brands continue to separate offline and online marketing efforts as if they are two entirely different entities. In reality, this division is not evident in consumers’ …
Image source: Pexels Views and engagement are useful UGC metrics, but they answer a limited set of questions. A video with 500,000 views earned distribution, yet that number alone …
