Best Marketing Tools for Your E-commerce Store

Best Marketing Tools for Your E-commerce Store - featured image


In the last year, eCommerce spending has increased by nearly 40 percent. If you are the owner of an eCommerce website, you know how important it is to drive traffic to this domain.

Increasing the amount of traffic to your website will require both hard work and the right marketing approach. There are a variety of tools you can use to find a new audience and increase the sales on your website.

The only way to figure out which tools work the best for your online business venture is by experimenting with a few different ones. Below are some of the best marketing tools to use for your eCommerce website.

A mobile phone

Photo by Bedbible

Use Sked Social To Make Scheduling Instagram Posts Easier

Approximately one billion people use Instagram monthly. If you want to share pictures of your products with this large audience, then creating new posts on this social media platform regularly is crucial.

Most online entrepreneurs don’t have time to sit down and create and manually publish new Instagram posts daily.

Instead of spending all of your time manually posting to Instagram, you need to use post-scheduling software to get this important job done. The story scheduling program found on provides you with an easy-to-use interface.

With this tool, you can create tons of new posts at once and then schedule them to post at any time of the day or night. By using this tool, you can rest assured that Instagram posts are made daily.

With these daily posts, you can draw attention to your eCommerce website and keep your Instagram followers interested in what you’re doing.

Zendesk Helps You Serve Your Customers

If a person has a poor customer service experience on your eCommerce website, they will probably seek out the help of a competitor.

Instead of losing customers due to poor customer service, you need to use the power of modern technology to fix holes in your existing customer service strategy. Zendesk is one of the most popular customer service tools for eCommerce websites.

With this tool, you can easily set up frequently asked question searches, online communities, and a service portal for your customers.

You can also use Zendesk with your social media profiles to provide multi-channel support to your customers. Zendesk also provides you with templates to make gathering and using customer information easier in the future.

The Zendesk messaging feature also allows you to create customized greetings for your customers.

If a customer does have a problem, a digital ticket is created with the information they provide and stored in a central location. This means you will be able to go and access these tickets to ensure your customers get the help they need.

Having a program like this helps you avoid letting important customer-related tasks from falling through the cracks. By providing a higher degree of customer service, you can improve customer loyalty and retention rates.  

A woman performing online shopping

Photo by Lovefreund

Create Customer Loyalty Programs With the Help of LoyaltyLion

Most eCommerce business owners fail to realize that attracting new customers costs far more than keeping existing customers loyal. The average consumer has tons of different eCommerce stores to choose from.

If you want to keep your customers from looking around at your competitors, then you need to focus on creating a loyalty program for them. Providing customers with great rewards for using your store will keep them coming back more time and time again.

LoyaltyLion is a great tool to use if you want to build a customer loyalty program from the ground up. This program provides you with the ability to create a customizable rewards program. With this program, you can pick which items provide rewards to customers.

You can also create a program that rewards customers that leave positive reviews or a referral.

Not only does LoyaltyLion provide you with the tools to create a customer loyalty program, but it also provides you with metrics on how your programs are doing.

The LoyaltyLion software also provides suggestions on how you can increase customer engagement once it has metrics on how your loyalty program is performing.

shopping with a card


Make Pricing Easy With Prisync

One of the main things potential customers will check on your eCommerce website is the prices of the products you have in stock. Most people do extensive price shopping before they decide to use a particular eCommerce store to make a purchase.

Prisync is a great tool for eCommerce websites that want to keep their prices competitive.

With this program, you can check the prices your competitors have on similar items. If you see that a competitor is offering a better price on a particular item, you can bring your price down to accommodate customers.

Staying on top of these prices allows you to beat out competitors at every turn. All you have to do is put in the URL of your main competitors and Prisync does the rest.

Online shopping with a tablet


Crazy Egg Helps You Optimize Your Product Pages

Are you having problems with people leaving your product pages quickly? If so, you need to figure out why this is happening. With Crazy Egg, you can get information about potential reasons for high bounce rates.

This tool shows you how consumers are interacting with your website and what you can do to keep them on product pages longer. By optimizing your website with this tool, you can improve conversion rates and your bottom line over time.

Put These Tools To Use!

There are so many helpful tools available to eCommerce website owners. With the help of the tools in this article, you should have no problem driving more traffic to your website.

Constantly optimizing your eCommerce website is crucial if you want to achieve your sales goals, which is why using these tools is so important.

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